Senior Product Marketing Manager, Square Loans

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. .

The Role

We're looking for a strategic and experienced product marketer to lead go to market for our flagship lending product, Square Loans.

The Senior Product Marketing Manager be a customer expert and champion the voice of the customer when taking products to market. You will partner with Product, Engineering, Design, Data Science, Research, Sales, Customer Success, Marketing, and Creative teams to evolve the Square Loans product and take it to the next level to serve more businesses. You will ensure that the right customers are getting the right message, about the right products for them, through the right channels, at the right time.

You will also showcase an understanding of product strategy, pricing, branding, B2B marketing, cross-channel acquisition (paid and unpaid), sales enablement, and possesses deep experience with cross-functional coordination. You will also have exceptional leadership, analytical, and communication skills. You will report into the Product Marketing Lead.

You Will

• Possess a deep empathy for our customers' pain points, needs, and journeys through regular qualitative and quantitative research. Ensure that the voice of the customer is always represented in every customer product and marketing experience. 
• Maintain up to date competitive intelligence on the small business lending space, including fintechs, financial institutions, and other alternative financing providers and deliver market insights to inform product and go-to-market strategy.
• Work with Product Managers, Designers, Engineers, Creative, Data Scientists, Researchers, and other team leads to identify impactful product opportunities and prioritize efforts.
• Develop best-in-class, differentiated messaging and compelling assets across optimal marketing channels in partnership with Creative and Marketing teams. 
• Lead go-to-market strategy - including targeting, segmentation, product positioning, value propositions, messaging, marketing channels, and budget - across the customer journey to convert, grow, and retain our customers. 
• Oversee the metrics. Work with our Data Science and Marketing Analytics teams to report out on goals, measure performance, and identify optimization opportunities.
• Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement. 
• Define and execute upon strategic annual and quarterly marketing plans for sustained product growth and evolution. 
• Excel at building relationships and managing cross-functional teams to deliver high impact projects

You Have

• 12+ years of product marketing or related experience with a Bachelor’s degree or 10+ years with a Master’s degree 
• Product marketing experience at a technology company preferred 
• Experience developing positioning, messaging, and go-to-market strategies 
• Familiarity with qualitative and quantitative research methods
• Excellent written and oral communication skills
• Strong quantitative ability
• Previous background in B2B marketing
• Experience in FinTech, lending, or financial services