Two months ago, when cherished Los Angeles neighborhoods caught fire, Square and Cash App took swift action to assist our LA communities. We’ve continued to stay in close touch with sellers and micro-sellers in the LA area in the weeks since, offering direct relief and hearing firsthand how businesses stepped up to mobilize and offer support for their communities – and the challenges they now face as their needs shift from immediate relief to long-term rebuilding.
We know all too well that the need for community support lasts well beyond the immediate aftermath of a disaster like the LA wildfires. We want to see the Palisades, Altadena, and neighborhoods beyond return to their vibrant, local roots. Empowering local communities lies at the heart of our purpose, and we’re still here for LA.
Today, Square and Cash App are announcing a $3M direct commitment to LA sellers, to help these businesses and their communities rebuild long-term.
Our $3M will go directly to LA businesses through the following programs:
This significant investment back into our LA community builds on work that’s continued since the start of the year, with Square, Cash App, and Block leveraging our platforms and lending support to other initiatives.
Cash App has donated and provided relief to customers and micro-sellers in the LA community:
Square has supported LA sellers’ relief efforts:
Block donated to several local LA charities: Our Big Kitchen LA, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank, and Red Cross Los Angeles.
Eligible applicants in the hardest-hit neighborhoods will be invited to apply first, and grants and hardware will be distributed on a first-come, first-served basis. We’ll expand the applicant pool as resources permit. While grant amounts will be taxable, we will top-up grant amounts to help support tax obligations. Businesses in need of hardware replacement can reach out to their Account Manager or to Square Support for direct assistance.
Additional terms for hardware replacement can be found here.
Two months ago, when cherished Los Angeles neighborhoods caught fire, Square and Cash App took swift action to assist our LA communities. We’ve continued to stay in close touch with sellers and micro-sellers in the LA area in the weeks since, offering direct relief and hearing firsthand how businesses stepped up to mobilize and offer support for their communities – and the challenges they now face as their needs shift from immediate relief to long-term rebuilding.
We know all too well that the need for community support lasts well beyond the immediate aftermath of a disaster like the LA wildfires. We want to see the Palisades, Altadena, and neighborhoods beyond return to their vibrant, local roots. Empowering local communities lies at the heart of our purpose, and we’re still here for LA.
Today, Square and Cash App are announcing a $3M direct commitment to LA sellers, to help these businesses and their communities rebuild long-term.
Our $3M will go directly to LA businesses through the following programs:
This significant investment back into our LA community builds on work that’s continued since the start of the year, with Square, Cash App, and Block leveraging our platforms and lending support to other initiatives.
Cash App has donated and provided relief to customers and micro-sellers in the LA community:
Square has supported LA sellers’ relief efforts:
Block donated to several local LA charities: Our Big Kitchen LA, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank, and Red Cross Los Angeles.
Eligible applicants in the hardest-hit neighborhoods will be invited to apply first, and grants and hardware will be distributed on a first-come, first-served basis. We’ll expand the applicant pool as resources permit. While grant amounts will be taxable, we will top-up grant amounts to help support tax obligations. Businesses in need of hardware replacement can reach out to their Account Manager or to Square Support for direct assistance.
Additional terms for hardware replacement can be found here.