Head of Lifecycle Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

As the Global Head of Lifecycle Marketing, you will lead the development and expansion of a comprehensive Lifecycle Marketing Strategy for Square, using multiple channels to engage sellers at every stage of their lifecycle. Leading a talented team of marketing professionals, you will collaborate with key partners, including data science, analytics, GTM leadership, and creative teams. This high-visibility role is crucial for driving growth and accelerating economic empowerment for our sellers.

This position offers a unique opportunity to lead Lifecycle Marketing during a transformative period. Our focus this year is on scaling the impact of this successful channel by optimizing and centralizing critical work streams, establishing clear ownership, and using Square's competitive advantages to achieve measurable outcomes. You will align Square's strategies with the key stages of the seller lifecycle to maximize the ecosystem's value. By delivering targeted, timely, and effective communications across channels, you will use data-driven insights to empower sellers with personalized strategies. Your leadership will enhance seller success and drive greater adoption of Square's products, benefiting both our sellers and Square.

You Will

• Create a comprehensive Lifecycle Marketing Strategy that enhances scalability through automation and streamlined processes across the ecosystem.
• Develop and implement a Lifecycle Marketing Operations Framework to facilitate collaboration with partners by defining roles and responsibilities.
• Manage a strategic roadmap that uses automation, tools, business logic, processes, and governance to achieve our goals.
• Lead, mentor, and influence a cross-functional team of marketing and data professionals.
• Guide campaign strategies that provide relevant insights and valuable information to sellers, enhancing their success.
• Identify key opportunities within each stage of the lifecycle to optimize performance and accomplish measurable outcomes.
• Build and nurture partnerships with platform stakeholders, business leaders, and cross-functional teams, including creative, operations, and product marketing.
• Collaborate with Data Science to establish metrics and methodologies for evaluating growth and success, and implement a comprehensive testing plan.

You Have

• 10+ years in lifecycle marketing or CRM in a data-driven setting.
• 5+ years in marketing leadership, with experience in top technology B2B companies.
• Experience enhancing customer engagement and retention.
• The ability to interpret data, draw insights, and make data-informed decisions.
• Familiarity with marketing automation platforms and recent technological trends.
• Experience partnering with product and engineering teams.
• Experience communicating and influencing at all organizational levels, including C-Suite.
• Understanding of data infrastructure and foundational concepts.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page. Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.