Remote
Bay Area, CA, US
Req ID: R0002873
Posted Date: 05/05/25
Posted 4 days ago
block
square
We're looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Marketing team at Square. In this role, you'll lead strategic initiatives that drive revenue, optimize seller engagement, and elevate the seller experience across the lifecycle journey.
You'll be responsible for building high-impact campaigns and programs through owned channels (email, in-product, SMS), while also shaping and enforcing the operational backbone of our lifecycle ecosystem— our governance and best practice frameworks that enable us to scale effectively. Your analytical and technical mindset will help you uncover insights, influence roadmap decisions, and design data-driven journeys that are both personalized and impactful.
This is a cross-functional role where you'll collaborate closely with Product Marketing, Product, Data Science, Engineering, Creative, and Marketing Operations to deliver seamless, automated lifecycle experiences.
You should be comfortable working autonomously, managing complex projects, and presenting insights to stakeholders and leadership. You bring strong marketing instincts, a deep understanding of marketing technologies, and a passion for improving customer experience at scale.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.