Head of Brand & Content Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We’re looking for a visionary Head of Brand & Content Marketing to lead the next chapter of the Square brand. This leader will be a steward for how millions of businesses - from coffee shops to complex national brands - experience and connect with Square. You'll shape our brand strategy & narrative, define the brand foundations — positioning, messaging, identity, and metrics (in partnership with the Insights and Creative teams) —and ensure it shows up with clarity and impact across EVERY touchpoint. You’ll also lead the content strategy that scales our narrative globally. 

This role requires a unique blend of brand vision, culture, content mastery, and operational rigor. You will lead the development and execution of brand and content strategies that shape perception, drive awareness, engagement, and build long-term affinity for Square. It involves an in-depth understanding of businesses and close collaboration with the Marketing, Creative, Insights, Product, Comms teams and more.

You Will

You Have

• 12+ years of experience in brand strategy, content marketing —across both agency and in-house environments. 

• A strong track record of building iconic, multi-product, high-impact brands (B2B and B2C) 

• Strong storytelling & communication skills - Should be able to easily take in large amounts of information and summarize it down to its simplest parts – and build a compelling story out of it all.

• A strategic thinker with a deep passion for storytelling, culture and creating meaningful brand experiences.

• Experience building and leading high-performing, diverse teams across brand strategy, editorial, content strategy 

• Proven experience leading content marketing strategy and operations across multiple channels, formats

• Strong leadership and collaboration skills—able to influence senior stakeholders and unify teams around a shared vision.

• Experience working closely with creative teams

• Deep empathy for small businesses—and the people behind them