Trade & Industry Events Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

The Trade & Industry Events Manager will be responsible for overseeing Square's trade show and industry event program across retail and food & beverage sectors. This role sits within the Experiential Marketing team and will develop and execute our trade show strategy to drive brand awareness, generate leads, and create meaningful connections with sellers. You'll manage everything from small turn-key setups to large 20x20 bespoke booth experiences, ensuring Square's presence effectively showcases our solutions and engages potential sellers.

You Will

• Develop and execute Square's annual trade show strategy, including event selection, budget management, and ROI tracking
• Lead end-to-end planning and execution of trade show activations, from booth design and production to on-site logistics and staffing
• Partner with sales teams to implement effective lead capture processes and ensure proper follow-up
• Collaborate with creative, brand, and product marketing teams to develop compelling booth experiences that showcase Square's solutions
• Manage vendor relationships including agencies, warehousing partners, booth fabricators, AV providers, and various event contractors
• Create and maintain processes for inventory management, shipping logistics, and booth asset maintenance
• Work cross-functionally with sales, product, and marketing teams to ensure alignment on messaging and product demonstrations
• Analyze event performance and provide recommendations for future improvements
• Travel to key trade shows and industry events (up to 25% travel required)
• Maintain detailed documentation of booth specifications, vendor contacts, and event requirements
• Oversee budget planning and tracking for the trade show program

You Have

• 5+ years of experience in trade show management, event marketing, or experiential marketing
• Proven track record of managing large-scale trade show programs and booth activations
• Strong project management skills with ability to manage multiple events simultaneously
• Experience managing budgets of $50K-$300K per event
• Demonstrated success in generating and tracking qualified leads from trade show activities
• Strong vendor management experience and existing relationships with trade show contractors
• Experience with booth design, production, and logistics management
• Excellent communication and stakeholder management skills
• Ability to travel up to 25% of the time
• Experience with CRM systems and lead management tools
• Background in retail or food & beverage industries preferred

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.