July 21, 2025

BIGFACE x Square: An Afternoon of Coffee, Community, and Culture in San Francisco

BIGFACE x Square: An Afternoon of Coffee, Community, and Culture in San Francisco

Author

Block

This week marked a milestone moment as Square and BIGFACE came together for an unforgettable launch event at the Corner Store in San Francisco's Mission District. The gathering was a celebration of commerce, culture, and community that generated excitement and buzz throughout the city.

NBA All-Star Jimmy Butler hosted an intimate VIP experience before opening up the space to the broader public, welcoming coffee and basketball fans alike. The event kicked off with opening remarks from Block’s COO & CFO Amrita Ahuja and Jimmy, setting the tone for an afternoon that would blend specialty coffee with entrepreneurial spirit and community engagement.

In one of the day’s most memorable moments, Jimmy stepped behind the counter to craft his signature pre-game drink – a perfectly prepared cappuccino – for Amrita, demonstrating the craftsmanship that defines his BIGFACE brand.

A Civic & Cultural Celebration
San Francisco Mayor Lurie joined the celebration, underscoring the city's commitment to supporting innovative retail experiences that honor local heritage. The Mayor highlighted the significance of this collaboration for San Francisco's business community on Instagram.

The Legacy Continues
The BIGFACE pop-up at the Corner Store (1100 Valencia Street) continues to welcome coffee enthusiasts daily from 9 a.m. to 6 p.m. through July 27, 2025. Visitors can experience the same premium coffee offerings and innovative payment technology that made the launch event so special, with Cash App Card holders enjoying a 15% discount on all purchases.

This collaboration between BIGFACE and Square represents what's possible when technology, community, and culture come together. The successful launch event set the stage for what promises to be an exciting chapter in San Francisco's vibrant coffee and commerce scene.

Author

Block

This week marked a milestone moment as Square and BIGFACE came together for an unforgettable launch event at the Corner Store in San Francisco's Mission District. The gathering was a celebration of commerce, culture, and community that generated excitement and buzz throughout the city.

NBA All-Star Jimmy Butler hosted an intimate VIP experience before opening up the space to the broader public, welcoming coffee and basketball fans alike. The event kicked off with opening remarks from Block’s COO & CFO Amrita Ahuja and Jimmy, setting the tone for an afternoon that would blend specialty coffee with entrepreneurial spirit and community engagement.

In one of the day’s most memorable moments, Jimmy stepped behind the counter to craft his signature pre-game drink – a perfectly prepared cappuccino – for Amrita, demonstrating the craftsmanship that defines his BIGFACE brand.

A Civic & Cultural Celebration
San Francisco Mayor Lurie joined the celebration, underscoring the city's commitment to supporting innovative retail experiences that honor local heritage. The Mayor highlighted the significance of this collaboration for San Francisco's business community on Instagram.

The Legacy Continues
The BIGFACE pop-up at the Corner Store (1100 Valencia Street) continues to welcome coffee enthusiasts daily from 9 a.m. to 6 p.m. through July 27, 2025. Visitors can experience the same premium coffee offerings and innovative payment technology that made the launch event so special, with Cash App Card holders enjoying a 15% discount on all purchases.

This collaboration between BIGFACE and Square represents what's possible when technology, community, and culture come together. The successful launch event set the stage for what promises to be an exciting chapter in San Francisco's vibrant coffee and commerce scene.