Block Opens First Dedicated Workspace in Los Angeles, Accelerating Partnerships Focus and Market Growth
Block Opens First Dedicated Workspace in Los Angeles, Accelerating Partnerships Focus and Market Growth
Strategic hub marks evolution of distributed-first model, enabling faster collaboration with LA's media, entertainment, and technology communities
DISTRIBUTED-WORK-MODEL/OAKLAND, Jan 15 – Block, Inc. (NYSE: XYZ) today announced the opening of its first dedicated workspace in Los Angeles, marking the company's inaugural market expansion since adopting a distributed-first work model. The new location will serve as a space for collaboration and partnership acceleration, bringing together employees from across Square, Cash App, Afterpay, Proto, and Tidal - to drive faster go-to-market execution with LA's thriving media, entertainment, and technology communities.
Los Angeles sits at the intersection of everything Block powers: commerce, creativity, and community. From Melrose boutiques using Square to process payments and offering Afterpay as a spending tool, to artists building on Tidal, and peers making payments to one another through Cash App. LA embodies the entrepreneurial spirit Block is built to serve. The city's $1+ trillion economy, the world's third-largest metropolitan economy, combined with its position as the global creative capital, makes it an ideal location for accelerating partnerships and driving innovation across Block's integrated ecosystem.
"The Los Angeles economy is significant on its own, but its influence ripples globally. When you consider the impact on world economies, it's remarkable. Incredible entrepreneurs, teams, and platforms are being built here, and having an office to demonstrate Block's investment in LA, to connect with our customers and cultivate innovation, is truly exciting," said Nick Molnar, Block's Global Head of Sales and Marketing.
A Pilot Program for Intentional Collaboration
Block's LA office opening is designed as a pilot program to explore how thoughtfully designed physical spaces can enhance productivity, accelerate decision-making, and support both scheduled and spontaneous collaboration.
"While our distributed work model remains core to how we operate, this workspace demonstrates our commitment to being where our customers and partners are," said Mateo Miranda, Block's Global Head of Real Estate. "Physical proximity enables rapid iteration, faster deal cycles, and real-time problem-solving that accelerates business outcomes."
The workspace optimizes collaboration types that benefit from in-person interaction, from product development sprints to partnership negotiations and brand collaborations. By compressing the time between ideation and execution, teams can move faster on initiatives requiring alignment, creative problem-solving, and real-time decision-making.
"The insights we gain from this pilot will inform how we approach future market entries and workspace strategy as we evolve our distributed-first model," Miranda added.
A Hub for Block's Ecosystem
The LA office serves as a unified innovation hub where Square's commerce solutions, Cash App and Afterpay's understanding of consumer behaviors, and Tidal's cultural influence converge. This integrated approach enables Block to create new opportunities for brand partnerships, cultural collaborations, and market-specific initiatives that reflect LA's diverse communities and entrepreneurial spirit.
Beyond business growth, Block's presence in Los Angeles represents a commitment to the city's business community. The company is focused on empowering LA's small businesses and creators through integrated financial tools, investing in diverse talent, and contributing to the economic vitality of the neighborhoods it serves.
Strategic Timing and Opportunity
The timing of Block's LA expansion is significant. Over the next three years, Los Angeles will host major global events including the FIFA World Cup, the Super Bowl, and the Olympics, positioning the city as a focal point for media, entertainment, and cultural innovation. Block's new workspace provides direct access to the agencies, ad tech innovators, and cultural institutions that are shaping the future of digital commerce and financial services.
About Block, Inc.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. Tidal is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone. Block.xyz
Media Contact:
press@block.xyz
Block Opens First Dedicated Workspace in Los Angeles, Accelerating Partnerships Focus and Market Growth
Strategic hub marks evolution of distributed-first model, enabling faster collaboration with LA's media, entertainment, and technology communities
DISTRIBUTED-WORK-MODEL/OAKLAND, Jan 15 – Block, Inc. (NYSE: XYZ) today announced the opening of its first dedicated workspace in Los Angeles, marking the company's inaugural market expansion since adopting a distributed-first work model. The new location will serve as a space for collaboration and partnership acceleration, bringing together employees from across Square, Cash App, Afterpay, Proto, and Tidal - to drive faster go-to-market execution with LA's thriving media, entertainment, and technology communities.
Los Angeles sits at the intersection of everything Block powers: commerce, creativity, and community. From Melrose boutiques using Square to process payments and offering Afterpay as a spending tool, to artists building on Tidal, and peers making payments to one another through Cash App. LA embodies the entrepreneurial spirit Block is built to serve. The city's $1+ trillion economy, the world's third-largest metropolitan economy, combined with its position as the global creative capital, makes it an ideal location for accelerating partnerships and driving innovation across Block's integrated ecosystem.
"The Los Angeles economy is significant on its own, but its influence ripples globally. When you consider the impact on world economies, it's remarkable. Incredible entrepreneurs, teams, and platforms are being built here, and having an office to demonstrate Block's investment in LA, to connect with our customers and cultivate innovation, is truly exciting," said Nick Molnar, Block's Global Head of Sales and Marketing.
A Pilot Program for Intentional Collaboration
Block's LA office opening is designed as a pilot program to explore how thoughtfully designed physical spaces can enhance productivity, accelerate decision-making, and support both scheduled and spontaneous collaboration.
"While our distributed work model remains core to how we operate, this workspace demonstrates our commitment to being where our customers and partners are," said Mateo Miranda, Block's Global Head of Real Estate. "Physical proximity enables rapid iteration, faster deal cycles, and real-time problem-solving that accelerates business outcomes."
The workspace optimizes collaboration types that benefit from in-person interaction, from product development sprints to partnership negotiations and brand collaborations. By compressing the time between ideation and execution, teams can move faster on initiatives requiring alignment, creative problem-solving, and real-time decision-making.
"The insights we gain from this pilot will inform how we approach future market entries and workspace strategy as we evolve our distributed-first model," Miranda added.
A Hub for Block's Ecosystem
The LA office serves as a unified innovation hub where Square's commerce solutions, Cash App and Afterpay's understanding of consumer behaviors, and Tidal's cultural influence converge. This integrated approach enables Block to create new opportunities for brand partnerships, cultural collaborations, and market-specific initiatives that reflect LA's diverse communities and entrepreneurial spirit.
Beyond business growth, Block's presence in Los Angeles represents a commitment to the city's business community. The company is focused on empowering LA's small businesses and creators through integrated financial tools, investing in diverse talent, and contributing to the economic vitality of the neighborhoods it serves.
Strategic Timing and Opportunity
The timing of Block's LA expansion is significant. Over the next three years, Los Angeles will host major global events including the FIFA World Cup, the Super Bowl, and the Olympics, positioning the city as a focal point for media, entertainment, and cultural innovation. Block's new workspace provides direct access to the agencies, ad tech innovators, and cultural institutions that are shaping the future of digital commerce and financial services.
About Block, Inc.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. Tidal is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone. Block.xyz
Media Contact:
press@block.xyz