How Cash App Is Staying Ahead of Online Impersonators
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In a previous post, we highlighted how Cash App looks to protect its customers using machine learning from social media scammers. In this post, we discuss how Cash App leverages its intellectual property (IP) and trademarks team to protect customers from fraud and account takeovers.
Cash App’s IP infringement enforcement program reviews tens of thousands of trademark violations every month that attempt to deceive our customers into giving away their personal information or money. The program is managed by our IP team, which uses cutting-edge technology to detect improper use of our Cash App trademarks and copyrights to stop scams and fraudulent activity across the internet. The team works to quickly and efficiently stop the predatory use of our intellectual property through its deep relationships with social media platforms, Internet Service Providers (ISPs), and web hosts.
Scammers employ various forms of fraud or platform abuse. Some examples include impersonating Cash App support, attempting to sell Cash App accounts, phishing scams, fake giveaways, and unauthorized monetization.
Two social media pages before they were taken down by IP enforcements
Cash App has made significant progress with shutting down brand impersonations broadly and efficiently. Overall, 97.8% of reported infringements were taken down in 2024 year-to-date. On social media, we’re anticipating 10-15% more takedown notice submissions year-over-year. This is due to improved AI and searching capabilities, and more targeted results. 99.1% of profiles and posts we reported to social media platforms were removed this year. Notably, increases in enforcement volume and high enforcement takedown successes from 2023 to 2024 on X (formerly known as Twitter) have resulted in a decrease in the number of detected infringing content on the social media platform by 93% in 2024 YTD from 2023.
We’ve also made improvements in the time it takes to take down problematic profiles and websites. On social media platforms, we’ve reduced the average takedown time by 25%. This helps reduce the time potential victims are exposed to these scams.
What’s Next?
We’ll keep building and improving on these programs that protect our customers from scammers who fraudulently use the Cash App brand:
- We‘re auditing our own processes to determine the best strategies for faster successful takedowns.
- We’ll be rolling out Image Search technology in early 2025, enabling image-based infringement detection rather than only text. This will expand the breadth of infringement detection.
- We’re updating our signals into our AI technology to increase detection efficiency and enforcement.
- We’re strengthening direct collaboration with social media and web page platforms to enable faster enforcement through various API access methods and “trusted reporter” program partnerships.
Author
Block
Tags
In a previous post, we highlighted how Cash App looks to protect its customers using machine learning from social media scammers. In this post, we discuss how Cash App leverages its intellectual property (IP) and trademarks team to protect customers from fraud and account takeovers.
Cash App’s IP infringement enforcement program reviews tens of thousands of trademark violations every month that attempt to deceive our customers into giving away their personal information or money. The program is managed by our IP team, which uses cutting-edge technology to detect improper use of our Cash App trademarks and copyrights to stop scams and fraudulent activity across the internet. The team works to quickly and efficiently stop the predatory use of our intellectual property through its deep relationships with social media platforms, Internet Service Providers (ISPs), and web hosts.
Scammers employ various forms of fraud or platform abuse. Some examples include impersonating Cash App support, attempting to sell Cash App accounts, phishing scams, fake giveaways, and unauthorized monetization.
Two social media pages before they were taken down by IP enforcements
Cash App has made significant progress with shutting down brand impersonations broadly and efficiently. Overall, 97.8% of reported infringements were taken down in 2024 year-to-date. On social media, we’re anticipating 10-15% more takedown notice submissions year-over-year. This is due to improved AI and searching capabilities, and more targeted results. 99.1% of profiles and posts we reported to social media platforms were removed this year. Notably, increases in enforcement volume and high enforcement takedown successes from 2023 to 2024 on X (formerly known as Twitter) have resulted in a decrease in the number of detected infringing content on the social media platform by 93% in 2024 YTD from 2023.
We’ve also made improvements in the time it takes to take down problematic profiles and websites. On social media platforms, we’ve reduced the average takedown time by 25%. This helps reduce the time potential victims are exposed to these scams.
What’s Next?
We’ll keep building and improving on these programs that protect our customers from scammers who fraudulently use the Cash App brand:
- We‘re auditing our own processes to determine the best strategies for faster successful takedowns.
- We’ll be rolling out Image Search technology in early 2025, enabling image-based infringement detection rather than only text. This will expand the breadth of infringement detection.
- We’re updating our signals into our AI technology to increase detection efficiency and enforcement.
- We’re strengthening direct collaboration with social media and web page platforms to enable faster enforcement through various API access methods and “trusted reporter” program partnerships.