Inside Block’s 2025 Investor Day: Building for Profitable Growth Through Connected Ecosystems
At its 2025 Investor Day at The Masonic in San Francisco, Block outlined its vision for long-term, profitable growth through connected ecosystems that expand access to the modern economy. The event highlighted momentum across the company, from accelerating product velocity and advancing AI to transforming go-to-market strategies and driving strong financial results, all in service of building a more connected and durable growth engine.
Connected ecosystems
Block’s senior leaders outlined progress across Cash App and Square, where the company is accelerating product velocity and introducing new tools to help customers and sellers take greater control of their financial lives. The company shared new capabilities including the launch of pre-purchase Afterpay on Cash App Card and Cash App Score, part of ongoing efforts to expand access to credit for more customers.
Block also shared a demo of , a new experience offering an enterprise-level mobile app with lower transaction fees for participating sellers and rewards for Cash App customers who shop locally. The feature exemplifies the power of Block’s connected ecosystem, combining Cash App’s 58 million actives with Square’s seller network to create unique value.
Strengthening Brand and Market Reach
Throughout the day, Block highlighted how its go-to-market strategies are strengthening brand advantage and customer acquisition, leveraging Cash App’s cultural relevance and Square’s reputation as a trusted brand for sellers. Across both ecosystems, high-ROI investments in sales and marketing are driving higher customer growth and new volume added.
AI as a Growth and Efficiency Driver
Across its core ecosystems, Block is integrating AI to deliver proactive intelligence through tools like MoneyBot on Cash App and ManagerBot on Square, guiding customers in their financial lives and helping sellers grow their business. AI is also driving greater efficiency across the company. More than 6,500 of Block’s 10,000+ employees use goose, its internal AI productivity tool, every week. Adoption is strong across sales, marketing, and business teams, driving greater speed and velocity, and with engineers saving eight to ten hours weekly and reducing manual work by approximately 25 percent.
In his remarks, Block Head Jack Dorsey reflected on the company’s broader mission, saying “Everything we build is about making the economy more participatory. Openness means creating more access and giving people more control over their financial lives.”
A replay of the webcast and presentation materials are available at .
At its 2025 Investor Day at The Masonic in San Francisco, Block outlined its vision for long-term, profitable growth through connected ecosystems that expand access to the modern economy. The event highlighted momentum across the company, from accelerating product velocity and advancing AI to transforming go-to-market strategies and driving strong financial results, all in service of building a more connected and durable growth engine.
Connected ecosystems
Block’s senior leaders outlined progress across Cash App and Square, where the company is accelerating product velocity and introducing new tools to help customers and sellers take greater control of their financial lives. The company shared new capabilities including the launch of pre-purchase Afterpay on Cash App Card and Cash App Score, part of ongoing efforts to expand access to credit for more customers.
Block also shared a demo of , a new experience offering an enterprise-level mobile app with lower transaction fees for participating sellers and rewards for Cash App customers who shop locally. The feature exemplifies the power of Block’s connected ecosystem, combining Cash App’s 58 million actives with Square’s seller network to create unique value.
Strengthening Brand and Market Reach
Throughout the day, Block highlighted how its go-to-market strategies are strengthening brand advantage and customer acquisition, leveraging Cash App’s cultural relevance and Square’s reputation as a trusted brand for sellers. Across both ecosystems, high-ROI investments in sales and marketing are driving higher customer growth and new volume added.
AI as a Growth and Efficiency Driver
Across its core ecosystems, Block is integrating AI to deliver proactive intelligence through tools like MoneyBot on Cash App and ManagerBot on Square, guiding customers in their financial lives and helping sellers grow their business. AI is also driving greater efficiency across the company. More than 6,500 of Block’s 10,000+ employees use goose, its internal AI productivity tool, every week. Adoption is strong across sales, marketing, and business teams, driving greater speed and velocity, and with engineers saving eight to ten hours weekly and reducing manual work by approximately 25 percent.
In his remarks, Block Head Jack Dorsey reflected on the company’s broader mission, saying “Everything we build is about making the economy more participatory. Openness means creating more access and giving people more control over their financial lives.”
A replay of the webcast and presentation materials are available at .