Block reveals
Black Friday, Cyber Monday in Numbers
Block reveals
Black Friday, Cyber Monday in Numbers
2024 Black Friday, Cyber Monday Results are in.
The results are in. Square, Afterpay/Clearpay, and Cash App Card data revealed a record-breaking weekend, as consumers around the world turned out in droves to shop for loved ones and themselves while supporting their favorite businesses. Sellers continue to see increased shopping both online and in-person, as omnichannel sales strategies remain a top priority.
Reach out to press@block.xyz for more information.
2024 Black Friday, Cyber Monday Results are in.
The results are in. Square, Afterpay/Clearpay, and Cash App Card data revealed a record-breaking weekend, as consumers around the world turned out in droves to shop for loved ones and themselves while supporting their favorite businesses. Sellers continue to see increased shopping both online and in-person, as omnichannel sales strategies remain a top priority.
Reach out to press@block.xyz for more information.
Purchasing power
Purchasing power
Block consumer transactions*
Growth in Block consumer transactions year over year*
On Friday, November 29th
Peak minute of shopping across the globe
In 2023, this was Saturday, November 25 at 2:17 p.m. EST.
Block consumer transactions*
Growth in Block consumer transactions year over year*
On Friday, November 29th
Peak minute of shopping across the globe
In 2023, this was Saturday, November 25 at 2:17 p.m. EST.
Saturday, November 30th
The most popular shopping day for the entire weekend
Fastest growing cities in total spend and peak minute of shopping
College Station, Texas, USA
Saturday, November 30, 5:57pm
Woodbridge, Ontario, Canada
Friday, November 29, 11:15am
Carrollton, Texas, USA
Friday, November 29, 10:54pm
Duluth, Georgia USA
Friday, November 29, 8:19pm
Montréal, Quebec, Canada
Friday, November 29, 8:56pm
Frisco, Colorado, USA
Friday, November 29, 5:01pm
Allen, Texas, USA
Saturday, November 30, 2:14pm
Fort Collins, Colorado, USA
Saturday, November 30, 3:29pm
Saturday, November 30th
The most popular shopping day for the entire weekend
Fastest growing cities in total spend and peak minute of shopping
College Station, Texas, USA
Saturday, November 30, 5:57pm
Woodbridge, Ontario, Canada
Friday, November 29, 11:15am
Carrollton, Texas, USA
Friday, November 29, 10:54pm
Duluth, Georgia USA
Friday, November 29, 8:19pm
Montréal, Quebec, Canada
Friday, November 29, 8:56pm
Frisco, Colorado, USA
Friday, November 29, 5:01pm
Allen, Texas, USA
Saturday, November 30, 2:14pm
Fort Collins, Colorado, USA
Saturday, November 30, 3:29pm
Commerce habits
Commerce habits
Growth of in-person shopping year over year
Growth of online shopping year over year
How much larger online cart sizes were versus in-person cart sizes
Physical and eGift cards purchased
Up 29% year over year
Top industries for gift card purchases
1. Food and beverage
2. Retail
3. Leisure and entertainment
4. Beauty and wellness
Growth of in-person shopping year over year
Growth of online shopping year over year
How much larger online cart sizes were versus in-person cart sizes
Physical and eGift cards purchased
Up 29% year over year
Top industries for gift card purchases
1. Food and beverage
2. Retail
3. Leisure and entertainment
4. Beauty and wellness
Data by brand
Data by brand
Sales strategies
Sales strategies
Growth of omnichannel sellers
Average discount offered
Average discount for online orders, vs. 19% average discount for in-person orders
Restaurants benefit from the holiday rush
Growth in restaurant transactions
Growth in Black Friday-Cyber Monday discounts redeemed at restaurants
Growth of omnichannel sellers
Average discount offered
Average discount for online orders, vs. 19% average discount for in-person orders
Restaurants benefit from the holiday rush
Growth in restaurant transactions
Growth in Black Friday-Cyber Monday discounts redeemed at restaurants
Buy now, pay later
Buy now, pay later
Increase in Afterpay BNPL purchases
Growth in app usage year over year
On Friday, November 29th
Increase in Afterpay BNPL purchases
Growth in app usage year over year
On Friday, November 29th
Generational split of consumers shopping Black Friday and Cyber Monday
26% Gen Z
44% Millennials
24% Gen X
6% Boomers
Five fastest growing Afterpay/Clearpay categories
1. Vitamins and supplements
2. Underwear
3. Lip gloss
4. Mini skirts
5. Gift sets
Five largest Afterpay/Clearpay item categories outside of fashion and beauty
1. Personal care
2. Household supplies
3. Health care
4. Gift cards
5. Office supplies
Generational split of consumers shopping Black Friday and Cyber Monday
26% Gen Z
44% Millennials
24% Gen X
6% Boomers
Five fastest growing Afterpay/Clearpay categories
1. Vitamins and supplements
2. Underwear
3. Lip gloss
4. Mini skirts
5. Gift sets
Five largest Afterpay/Clearpay item categories outside of fashion and beauty
1. Personal care
2. Household supplies
3. Health care
4. Gift cards
5. Office supplies
Top 10 purchases across electronics, travel, home, toys, department stores, and big box
1. Event tickets
2. Gift cards
3. Gaming vouchers
4. Slippers
5. Stationary
6. Perfumes
7. Gaming consoles
8. Shoes
9. Shorts
10. Headphones
Top 10 purchases across electronics, travel, home, toys, department stores, and big box
1. Event tickets
2. Gift cards
3. Gaming vouchers
4. Slippers
5. Stationary
6. Perfumes
7. Gaming consoles
8. Shoes
9. Shorts
10. Headphones
Debit card spending
Debit card spending
On Friday, November 29th
Most popular day and time for in-store and online purchases, generating the highest transaction volume
Growth in retail spending year over year
Growth in social commerce purchases year over year
Growth in gaming purchases year over year
Growth in big box and department store purchases year over year
Rate social commerce spending grew faster than big box and department store spending
On Friday, November 29th
Most popular day and time for in-store and online purchases, generating the highest transaction volume
Growth in retail spending year over year
Growth in social commerce purchases year over year
Growth in gaming purchases year over year
Growth in big box and department store purchases year over year
Rate social commerce spending grew faster than big box and department store spending
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Data from Square, Afterpay (known as Clearpay in the UK), and Cash App Card samples millions of transactions across all seller industries globally in 2024 from November 27, 11:00 UTC to December 2, 11:59 UTC. All monetary metrics are displayed in USD.
Based on 2024 results.
*Block Consumer Spend Transactions is a metric Block’s Marketing Team uses to measure consumer spending across different businesses during busy periods such as Black Friday Cyber Monday. Block Consumer Spend Transactions includes all posted and pending credit card, debit card, and cash transactions at Square sellers, Cash App Card transactions, and Afterpay transactions. Block Consumer Spend Transactions does not represent Square GPV or overall Block GPV.
Cash App is a financial services platform, not a bank. Banking services are provided by Cash App bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC.
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Data from Square, Afterpay (known as Clearpay in the UK), and Cash App Card samples millions of transactions across all seller industries globally in 2024 from November 27, 11:00 UTC to December 2, 11:59 UTC. All monetary metrics are displayed in USD.
Based on 2024 results.
*Block Consumer Spend Transactions is a metric Block’s Marketing Team uses to measure consumer spending across different businesses during busy periods such as Black Friday Cyber Monday. Block Consumer Spend Transactions includes all posted and pending credit card, debit card, and cash transactions at Square sellers, Cash App Card transactions, and Afterpay transactions. Block Consumer Spend Transactions does not represent Square GPV or overall Block GPV.
Cash App is a financial services platform, not a bank. Banking services are provided by Cash App bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC.