Block reveals
Black Friday, Cyber Monday in Numbers
Block reveals
Black Friday, Cyber Monday in Numbers
The major shopping weekend has officially kicked off.
Consumers around the world are already demonstrating strong spending power. Square, Afterpay/Clearpay, and Cash App are ensuring that customers have flexibility at checkout, while sellers have access to world-class commerce solutions to help them reach new and existing buyers across channels for a successful holiday season.
Check back every day to see how commerce trends are playing out across the globe when analyzing key economic indicators, using data from Square, Afterpay/Clearpay, and Cash App Card.
Reach out to press@block.xyz for more information.
The major shopping weekend has officially kicked off.
Consumers around the world are already demonstrating strong spending power. Square, Afterpay/Clearpay, and Cash App are ensuring that customers have flexibility at checkout, while sellers have access to world-class commerce solutions to help them reach new and existing buyers across channels for a successful holiday season.
Check back every day to see how commerce trends are playing out across the globe when analyzing key economic indicators, using data from Square, Afterpay/Clearpay, and Cash App Card.
Reach out to press@block.xyz for more information.
RESULTS AS OF
Saturday, November 30th
RESULTS AS OF
Saturday, November 30th
Purchasing power
Purchasing power
Block consumer transactions*
Growth in Block consumer transactions year over year*
On Friday, November 29th
Peak minute of shopping across the globe so far
Block consumer transactions*
Growth in Block consumer transactions year over year*
On Friday, November 29th
Peak minute of shopping across the globe so far
Friday, November 29th
The most popular shopping day so far
Fastest growing cities in total spend and peak minute of shopping so far
Woodbridge, Ontario, Canada
Friday, November 29, 11:15am
Ottawa, Ontario, Canada
Friday, November 29, 9:00am
Montreal, Quebec, Canada
Friday, November 29, 5:42pm
St. John's, Newfoundland and Labrador, Canada
Friday, November 29, 6:12pm
North Yorkshire, Yorkshire and The Humber, UK
Friday, November 29, 7:17pm
Friday, November 29th
The most popular shopping day so far
Fastest growing cities in total spend and peak minute of shopping so far
Woodbridge, Ontario, Canada
Friday, November 29, 11:15am
Ottawa, Ontario, Canada
Friday, November 29, 9:00am
Montreal, Quebec, Canada
Friday, November 29, 5:42pm
St. John's, Newfoundland and Labrador, Canada
Friday, November 29, 6:12pm
North Yorkshire, Yorkshire and The Humber, UK
Friday, November 29, 7:17pm
Commerce habits
Commerce habits
Growth of in-person shopping year over year
Growth of online shopping year over year
How much larger online cart sizes were versus in-person cart sizes
Physical and eGift cards purchased
Up 4% year over year
Top industries for gift card purchases
1. Food and beverage
2. Retail
3. Beauty and wellness
4. Leisure and entertainment
Growth of in-person shopping year over year
Growth of online shopping year over year
How much larger online cart sizes were versus in-person cart sizes
Physical and eGift cards purchased
Up 4% year over year
Top industries for gift card purchases
1. Food and beverage
2. Retail
3. Beauty and wellness
4. Leisure and entertainment
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Data from Square, Afterpay (known as Clearpay in the UK), and Cash App Card samples millions of transactions across all seller industries globally in 2024 from November 27, 11:00 UTC to November 29, 11:59 UTC . All monetary metrics are displayed in USD.
Based on 2024 results.
*Block Consumer Spend Transactions is a metric Block’s Marketing Team uses to measure consumer spending across different businesses during busy periods such as Black Friday Cyber Monday. Block Consumer Spend Transactions includes all posted and pending credit card, debit card, and cash transactions at Square sellers, Cash App Card transactions, and Afterpay transactions. Block Consumer Spend Transactions does not represent Square GPV or overall Block GPV.
Cash App is a financial services platform, not a bank. Banking services are provided by Cash App bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC.
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Data from Square, Afterpay (known as Clearpay in the UK), and Cash App Card samples millions of transactions across all seller industries globally in 2024 from November 27, 11:00 UTC to November 29, 11:59 UTC . All monetary metrics are displayed in USD.
Based on 2024 results.
*Block Consumer Spend Transactions is a metric Block’s Marketing Team uses to measure consumer spending across different businesses during busy periods such as Black Friday Cyber Monday. Block Consumer Spend Transactions includes all posted and pending credit card, debit card, and cash transactions at Square sellers, Cash App Card transactions, and Afterpay transactions. Block Consumer Spend Transactions does not represent Square GPV or overall Block GPV.
Cash App is a financial services platform, not a bank. Banking services are provided by Cash App bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC.